I don't know about you, but reliability, durabilty and battery life are the only things I need from a cell phone. iPhone's aren't actually great in any of these categories. What good are bells and whistles if I'm afraid to carry the thing around in my pocket with my keys? Also, who wants a phone they have to charge at lunch just to make it until the end of the day? If I want an iPod, I'll buy one. It'll have more memory and be way cheaper. On top of all that, I don't even use Cingular, so I don't expect to be buying one of these any time soon. Just wait for your local fanboy to blow his hard earned money, I'm sure he'll be more than happy to show it to you.